Schmidt Cattle Company News 2026

Dear Cattlemen & Cattle Women,

Welcome to our 38th annual Charolais bull sale and thank you for your interest.

This year's Schmidt Charolais bull offering is the result of decades of genetics

focused on adding pounds and eye appeal to any calf crop. With the beef industry having record prices, producers have many factors and data points available to try to predict performance and optimize profits. While many of these specific numbers serve a purpose, pounds and eye appeal are the two most important factors we and other cattle buyers focus on when calves come into the ring on sale day.

We have an excellent set of bulls this year who will sire calves which weigh well, look good, and pay the bills.

Thank you again for your interest. Please let Randy know if you have any

questions or are interested in going through the bulls before sale day.

Sincerely,

Randy & Marjorie Schmidt

 Questions give Randy a call  308.360.1197